Does your internal communications plan need a health check? Planning a major campaign and want to make sure it gets a good start?
A quickfire communications audit can save you time, money and wasted effort. Understanding what’s working and what needs attention can give you valuable insight to help shape planning or make the case for new investment.
A new investment case for an automotive company
Our automotive client wanted to understand what was working well in their content and channels and what was more challenging.
We conducted an internal communications audit over six weeks to understand what the priorities for change were. Through a series of interviews, focus groups and desk research, we quickly identified that the intranet was a major challenge for many colleagues, along with leadership presence and an over-reliance on email.
Working closely with the internal communications team, we quickly established a revised leadership communications plan while we put together the business case for an investment in a new intranet.
At a time of pressure on resources, the team were able to successfully make the case for the investment, backed by the insight from the audit. The new intranet will launch shortly and will give the business a great platform to develop the internal communications landscape.
Setting a new approach for a building business
We were asked to sense check communications performance for a building services business who needed to set a new strategic direction. Working across their sites, we conducted both focus groups and quickfire interviews with colleagues from the front line and back office to understand what was performing and what was a challenge.
This insight was matched with a desktop review of the channels and content. The recommendations have now set a new direction for communications which will help inform the roll out of the new strategy, values and cultural direction.
Measuring print
Measuring the impact of a print channel has traditionally been a challenge. We were invited to run a research session for a client with a large front-line workforce to assess the performance of their major print channel, which we support.
Given the time and operational pressures of taking colleagues off the construction front line, we conducted a series of rapid interviews with staff in canteens and similar spaces. These interviews were structured in a way to be quick to run and simple for the wider team to support. Free cupcakes helped gain attention, but the conversations that followed gave some powerful insight into the perception of the channel and the cultural role it plays.
If you are looking to assess the performance of your communications, content and channels, get in touch to arrange a call and learn more about our flexible approach.