Building a strong employer brand.

We work with clients across the UK and internationally to build strong employer brands, helping them put in place the building blocks that connect colleagues to the business, its strategy and the client experience.

While many organisations understand the need for a well-defined Employee Value Proposition, too often this stops having meaning when the employee steps through the door for the first time. We believe that building long-term commitment and engagement requires a commitment to building an employer brand that can sustain your employee experience from the point of attraction through to the day your valued colleague leaves.

The right foundation

Your employer brand begins with a clear statement of purpose, mission and values. We help clients define foundations that are simple, relevant and outcome-led.

Whether they already exist, need improvement or you’re starting from scratch, we help clients build foundations that are strong and sustainable.

Experience at heart

Your employer brand should be evident across your employee and customer experience, as well as how you attract new talent. We connect your brand to your experience strategy for all stakeholders.

Practical application

The brand needs to be more than a guideline document. It should be a toolkit that colleagues across your business can use to build compelling employee experiences that connect everyone to your purpose, mission and values. We make sure all parts of your business are able to connect to your brand consistently.

Working with you, we help clients confidently express the internal representation of their brands, ensuring alignment between the internal and external brand realisation and helping them embed this within their employee experience, internal communications and engagement.

And this means more than coming up with an internal visual identity.

It means we explore the fundamental building blocks of your brand and how they relate to your colleagues:

  • How your purpose is expressed for colleagues in their working context
  • Your organisational values and the practical impact they have for colleagues, managers and leaders
  • The connection between the everyday experience of colleagues and the customer experience
  • The service offer and what this means for colleague mindset and behaviours.

We connect these building blocks to how people do their jobs, how they feel rewarded and the services that they deliver. By doing this, we help you answer questions, such as:

  • Why should new talent want to be part of our brand?
  • Why should customers want to buy into the brand and service offering?
  • Why should colleagues invest in our brand, commit and stay?

Finally, we build the evidence and proof points that give your employer brand meaning and presence for colleagues across your business.

And yes, we work through the visual identity and guidelines you need to bring your brand to life internally, consistent with your external design and tone of voice. But, we make sure the internal brand is more than just pictures of colleagues. It will be an integral part of your engagement strategy.